Advertising agencies in the USA are world-renowned and known to be the best at what they do. They are highly creative and offer specialized services, including digital advertising, television and print ads, sports advertising, social media marketing and more, making them an essential part of any business owner’s arsenal when it comes to marketing and promotions. With so many creative, highly qualified agencies in the USA available to work with, it can be difficult deciding which one to choose. This article will show you how to narrow down your choices by highlighting five top advertising agencies that you can’t miss out on trying.
The Major Players
As you might imagine, there are a lot of agencies fighting for your business. Here are five of some of the biggest agencies in America: Starcom MediaVest Group; WPP Group; Omnicom Group; Publicis Groupe and Interpublic Group. Which agency is best for you? It depends on what kind of brand you're building, but also where you want to be working—and we’ll get to that.
What is Ad Spending?
Total ad spending (ad expenditures) is projected to hit $189 billion by 2022. Digital advertising accounted for 37 percent of all U.S. advertising dollars last year and is expected to reach $100 billion within three years, according to ZenithOptimedia, which defines digital as online, mobile and video across both traditional and new media platforms. Meanwhile, TV ad spending accounted for 34 percent of all ad dollars spent in 2016 and is expected to account for 32 percent by 2022.
Are Digital Ads A Waste of Money?
Digital advertising continues to be a popular way to gain brand awareness and promote a business, but it’s not always effective. In fact, some advertisers say they’re wasting money with digital ads, especially on social media platforms. If you’re looking for an agency that knows how to effectively use digital ads, look for one that has a proven track record of helping businesses grow through social media channels.
Top 5 Advertising Agencies in the USA You Can't Miss
- Starcom MediaVest Group
Based out of Chicago, Illinois, Starcom MediaVest Group is one of North America’s largest advertising agencies and has been named one of top 50 advertising agencies in 2017. With clients such as Nike, HP, Intel, Microsoft and American Express, Starcom is considered a major player in digital marketing and technology.
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- WPP Group
WPP is a British holding company that specializes in advertising, public relations and marketing. In 2013, WPP was named one of The World’s Most Ethical Companies by Ethisphere Institute. Although it has held most of its leadership positions for quite some time, 2019 will mark new heights for WPP as it aims to revamp its digital strategy and enter into uncharted waters by acquiring experiential marketing agencies.
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- Omnicom Group
The Omnicom Group, Inc. is a leading global marketing and corporate communications company. With annual revenue of $18 billion, Omnicom provides advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5400 clients in more than 100 countries worldwide. It's headquarters are located at 1130 Avenue of Americas.
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- Publicis Groupe
The world’s 3rd largest advertising agency. Publicis Groupe is based out of Paris, France and works with nearly all of your favorite brands, including PepsiCo., Coca-Cola, Microsoft, AT&T and Procter & Gamble. It's considered to be one of most innovative agencies in all of North America, with a strong focus on digital marketing. Publicis Groupe has won 22 Cannes Lions so far, along with many other industry awards. Check here
The world’s 3rd largest advertising agency. Publicis Groupe is based out of Paris, France and works with nearly all of your favorite brands, including PepsiCo., Coca-Cola, Microsoft, AT&T and Procter & Gamble. It's considered to be one of most innovative agencies in all of North America, with a strong focus on digital marketing. Publicis Groupe has won 22 Cannes Lions so far, along with many other industry awards. Check here
- Interpublic Group
This major holding company owns a number of large agencies and is particularly dominant on Madison Avenue. It owns brands such as Lowe, Leo Burnett, Hill Holliday, and Deutsch. Its annual revenue is nearly $10 billion. WPP: The largest advertising agency holding company, Rubicam. you can check this company here
This major holding company owns a number of large agencies and is particularly dominant on Madison Avenue. It owns brands such as Lowe, Leo Burnett, Hill Holliday, and Deutsch. Its annual revenue is nearly $10 billion. WPP: The largest advertising agency holding company, Rubicam. you can check this company here
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